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The average American is only eating about 11 grams of fiber when most should be eating from 25-35 grams of dietary fiber.  Check out the Nutrition Facts on a food label the next time you pick up a box of cereal or crackers.  How many grams of Dietary Fiber does it say the product contains?  [...]

Continue reading about Don’t be fooled by food labels when it comes to whole grains and fiber

admin on April 9th, 2010

The Nielsen Marketing Institute did a study asking the question “Are Healthy Thinkers Also Healthy Shoppers?”  It was encouraging to read that the more you know about what’s healthy eating, the more you’re likely to seek out healthy foods.  As their survey said: “Shopper insights showed consumer interest in minimally processed foods, a short list [...]

Continue reading about Are you a healthy shopper?

admin on June 18th, 2009

I started reading the book, “Appetite for Profit” by Micehel Simon last night.  Some of the statistics she shares in the book really blew me away.  Our caveman ancestors ate a totally different diet than we now do.  Back then they were lucky to find a source of meat and bringing it down was not [...]

Continue reading about Appetite for Profit (book) by Michele Simon